Marketing : conceptos y estrategias

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<title>Marketing</title>
<subTitle>: conceptos y estrategias</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080365462">
<namePart>Santesmases Mestre, Miguel</namePart>
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<dateIssued encoding="marc">1996</dateIssued>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Madrid</placeTerm>
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<publisher>Pirámide</publisher>
<dateIssued>D.L. 1996</dateIssued>
<edition>3ª ed</edition>
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<abstract displayLabel="Summary">I. Fundamentos -- II. Análisis comercial -- III. Estrategias de marketing -- IV. Marketing especial -- V. Marketing y sociedad</abstract>
<note type="statement of responsibility">Miguel Santesmases Mestre</note>
<note type="bibliography">Bibliografía : P. 1007-1036</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080546991">
<topic>Empresas</topic>
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<topic>Marketing</topic>
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<topic>Marketing estratégico</topic>
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<topic>Publicidad</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080566852">
<topic>Planificación</topic>
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<topic>Organización</topic>
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<topic>Investigación comercial</topic>
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<topic>Marketing de servicios</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080592578">
<topic>Política de precios</topic>
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<topic>Obras generales</topic>
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<classification authority="">922.112.1</classification>
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<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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<title>Economía y administración de empresas</title>
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<identifier type="isbn">84-368-1033-3</identifier>
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