Customer retention and price elasticity : are motor insurance policies homogeneous with respect to loyalty?
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20160010923 | ||
| 003 | MAP | ||
| 005 | 20160406164357.0 | ||
| 008 | 160404s2015 esp|||| ||| ||spa d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a322 | ||
| 245 | 0 | 0 | $aCustomer retention and price elasticity$b: are motor insurance policies homogeneous with respect to loyalty?$cMontserrat Guillén, Ana María Pérez Marín and Leo Guelman |
| 260 | $aBarcelona$bUniversity of Barcelona$aOntario [etc.]$bRoyal Bank of Canada$c[2014] | ||
| 520 | $aInsurance companies operate in a more competitive environment than they used to do in the past. Customers easily switch from one insurer to another. Nowadays, the central problem for insurance companies is not only to create and launch new products for the market, but additionally to achieve commercial success by retaining customers. Policy cancellations and lapses strongly in uence the position of the company in the market and its level of risk. Understanding customer behavior is extremely valuable for insurers | ||
| 650 | 4 | $0MAPA20080603779$aSeguro de automóviles | |
| 650 | 4 | $0MAPA20130016948$aRetención de clientes | |
| 650 | 4 | $0MAPA20080578879$aAnálisis empírico | |
| 650 | 4 | $0MAPA20080614126$aFidelización de clientes | |
| 650 | 4 | $0MAPA20120006287$aElasticidad | |
| 700 | 1 | $0MAPA20080360160$aGuillén Estany, Montserrat | |
| 700 | 1 | $0MAPA20130014463$aPérez Marín, Ana María | |
| 700 | 1 | $0MAPA20140020843$aGuelman, Leo | |
| 710 | 2 | $0MAPA20080447489$aUniversidad de Barcelona | |
| 710 | 2 | $0MAPA20160004649$aRoyal Bank of Canada |