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Can Latin America reignite growth by connecting with consumers?
Recurso electrónico / Electronic resource
MAP20160019704
Can Latin America reignite growth by connecting with consumers? / Andrés Cadena... [et al.]
Sumario: The region needs to build a more diversified and sustainable economic base, focusing on consumers as the pivotal driver of growth both globally and at home. It is critical to know which segments will have the purchasing power and the inclination to spend, as well as where they
are and what they want to buy. This is the moment for Latin America to move up the value chain, shifting more of the emphasis from commodity exports to higher-value-added goods and, increasingly, to services. To reignite growth, the region will need to diversify and digitizeand to empower its own consuming class
En: The McKinsey quarterly .- New York : McKinsey Global Institute. - June 2016 ; [5] p
1. Política económica ‌. 2. Diversificación empresarial ‌. 3. Globalización de la economía ‌. 4. Cadena del valor ‌. 5. Nuevas tecnologías ‌. 6. Conectividad ‌. 7. Exportación ‌. 8. América Latina ‌. I. Cadena, Andrés ‌. II. Título.