New beginning : startups

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      <subfield code="a">New beginning</subfield>
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      <subfield code="a">Jennifer Fitzgerald and Francois de Lame used a whiteboard to lay out their vision of corporate culture when they launched PolicyGenius, a digital broker. Ross Buchmueller wrote out statements of his mission, vision and values prior to founding PURE, a high net worth personal lines carrier. And Daniel Schreiber and Shai Wininger laid out their ideals for Lemonade, a peer-to-peer insurer, in a 40-slide "culture deck." Startups are in a unique position to create their culture from the ground up. And it's not a task they take lightly. "This is something that we've given a lot of thought to," said Schreiber, a corporate attorney turned tech entrepreneur. "We tried to distill some of our own experiences, what worked and what didn't, and what kind of people we are, and what makes us tick." From relaxed dress codes to office pingpong tables to unlimited vacation, insurance entrepreneurs are shaking up the status quo and proving success doesn't require a suit and tie. Best's Review sat down with Lemonade, PolicyGenius and PUREthree young insurance companies at different stages of developmentto discuss their philosophies and strategies for building a winning environment.</subfield>
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      <subfield code="g">02/05/2016 Volumen 117 Número 1 - mayo 2016 , p. 68-75</subfield>
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