Centro de Documentación de Fundación MAPFRE - Behavioural economics and insurance : an actuary's view

Notas: Sumario: The psychology and drivers of choice are becoming core elements in how life insurers are looking to meet fundamental challenges. The fast-growing field of behavioural economics, which looks at how individual biases affect purchase decisions, is becoming a more significant part of how insurers are developing and selling products. Ms Jaqui Wassenaar of RGAJapan discusses.Registros relacionados: En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 03/10/2016 Número 10 - octubre 2016 , p. 88-89Materia / lugar / evento: Comportamiento del consumidor Emociones Condiciones económicas Aspectos socio-económicos Mercado de seguros Ventas de seguros Actuarios Análisis actuarial Asia Otras clasificaciones: 213

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