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Behavioural economics and insurance : an actuary's view
Recurso electrónico / Electronic resource
MAP20160032321
Wassenaar, Jaqui ‌
Behavioural economics and insurance : an actuary's view / Jaqui Wassenaar
Sumario: The psychology and drivers of choice are becoming core elements in how life insurers are looking to meet fundamental challenges. The fast-growing field of behavioural economics, which looks at how individual biases affect purchase decisions, is becoming a more significant part of how insurers are developing and selling products. Ms Jaqui Wassenaar of RGAJapan discusses
En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 03/10/2016 Número 10 - octubre 2016 , p. 88-89
1. Comportamiento del consumidor ‌. 2. Emociones ‌. 3. Condiciones económicas ‌. 4. Aspectos socio-económicos ‌. 5. Mercado de seguros ‌. 6. Ventas de seguros ‌. 7. Actuarios ‌. 8. Análisis actuarial ‌. 9. Asia ‌. I. Título.