Digital and e-commerce initiatives : present and future : survey conclusions
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20160033557 | ||
| 003 | MAP | ||
| 005 | 20220901125647.0 | ||
| 008 | 161111e2016 esp|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20160013757$aCapizzani, Mario | |
| 245 | 0 | 0 | $aDigital and e-commerce initiatives$b: present and future : survey conclusions$cMario Capizzani, Pablo Foncillas |
| 260 | $a[s.l.]$bIESE$c2016 | ||
| 520 | $aThis study forms part of the research paper series promoted by IESE's department of Industry Meetings on the occasion of the 2nd E-Commerce Meeting. The aim of this work is to measure the level and degree of penetration of e-commerce in five European countries: Spain, France, Italy, Germany and the United Kingdom. The results reflect the responses from 521 online surveys (approximately 100 in each country) of companies and executives from different sectors and industries. | ||
| 650 | 4 | $0MAPA20080595296$aComercio electrónico | |
| 650 | 4 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 4 | $0MAPA20080590802$aEstudios de mercado | |
| 650 | 4 | $0MAPA20080550592$aEncuestas | |
| 650 | 4 | $0MAPA20080618667$aTransacciones comerciales | |
| 650 | $0MAPA20080547738$aInternet | ||
| 651 | 1 | $0MAPA20080637736$aEspaña | |
| 651 | 1 | $0MAPA20080637880$aFrancia | |
| 651 | 1 | $0MAPA20080637767$aItalia | |
| 651 | 1 | $0MAPA20080637996$aAlemania | |
| 651 | 1 | $0MAPA20080638290$aReino Unido | |
| 700 | 1 | $0MAPA20160013764$aFoncillas, Pablo | |
| 710 | 2 | $0MAPA20080450755$aIESE Business School | |
| 711 | 2 | $0MAPA20160013771$aEncuentro de E-Commerce$dSeptiembre 2016$cBarcelona$n2º |