Centro de Documentacion de Fundación MAPFRE - Discussions on digital : how strategy is evolving and staying the same in the hypergrowth digital age

Publicación: [S.l.] : McKinsey & Company, 2017Notas: Sumario: Is a three-year strategy horizon a relic of a previous era? The short answer is "no." But strategy is evolving quickly in some unexpected ways. Brian Gregg, a partner in McKinsey's San Francisco office who leads our consumer digital-excellence initiative, spoke with Silicon Valley leaders about this topic in McKinsey's latest Discussions on Digital podcast. Joining him were Jacques Pommeraud, SVP and general manager of cloud services at Salesforce and a former strategist; John Weinberg, head of strategy at Sephora; and Dianne Esber, associate partner and brand leader in McKinsey's Digital Marketing Practice in the San Francisco office. The following is an edited transcript of their conversation.Materia / lugar / evento: Estrategia empresarial Estrategia organizativa Digitalización Marketing digital Canales de distribución Otros autores: McKinsey & Company
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