Búsqueda
Centro de Documentación

Tsunami of change
Recurso electrónico / Electronic resource
MAP20170008903
Weber, John ‌
Tsunami of change / John Weber
Sumario: Insurers reinvent sales strategies by leveraging qualitative analytics that help them assess risk and educate clients. The dramatic growth of precision data and the ever-increasing reach of technology have have fundamentally changed the insurance industry in just a few years. The seismic shift, brught about by the sheer scope of metrics and predictive analytics and the speed of their availability, has transformed how insurers engage brokers and consumers and sell their products
En: Best's Review. - New Jersey : A.M. Best Company, 1976- = ISSN 1527-5914. - 01/02/2017 Volumen 117 Número 10 - febrero 2017 , p. 61-63
1. Empresas de seguros ‌. 2. Marketing de cliente ‌. 3. Big data ‌. 4. Orientación al cliente ‌. 5. Productos de seguros ‌. 6. Márketing de la empresa de seguros ‌. I. Título.