MAP20170014607 Sondergeld, Eric Analytics and the actuary / Eric Sondergeld, Norah Denley. — [s.l.] : LIMRA, 2017 Sumario: Analytics in Marketing and Distribution -- The Role of Actuaries in Analytics -- The Actuary and the Data Scientist -- Appendix A Participating Companies -- Appendix B Analytics Applications in Marketing and Distribution 1. Actuarios . 2. Profesionales especializados . 3. Análisis de datos . 4. Habilidades . I. Denley, Norah . II. LIMRA Internacional .