Employer branding in IT report : Randstad employer brand research 2017
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<subfield code="a">In a post-digital age, it's not surprising companies in the information technology sector have a lot of appeal as employers. Appealing brands such as Apple, Google, Facebook and many others are shaping the way consumers interact with the world each day. Constantly delivering innovation through connected products, mobile apps and automation, these businesses are at the forefront of transforming the global social and business landscape. Offering highly generous compensation packages that include excellent pay, lucrative stock options and retirement benefits, some IT businesses are able to easily attract the best talent available. Furthermore, the employee perks offered by these organizations are well documented and shared online, sometimes even making the headlines. These include very competitive intern remuneration, free meals onsite, concierge service, flexible schedules and even the freedom to choose the kinds of project to work on significantly raising the bar on employee value propositions and driving
complexity for other brands to compete.</subfield>
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