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MAP20170020417Operationalizing digital transformation: new insights into making digital transformation work. — [Brighton] : Harvard Business Review, 201716 pSumario: Technology has transformed how entire industries interact with clients, from executing transactions to communicating quicker to selling products and services. This study provides a global snapshot of how digital transformation is rolling out across industries. The results show that front-runners in operational transformation via technology may have a significant lead over a larger group of laggardscompanies that haven't wholeheartedly committed to digital transformation or have felt hindered by too many daunting obstacles. But despite slower starts, persistence is prevalent. Eighty percent of those surveyed agree that the biggest risk associated with digital transformation is not embracing it1. Transformación digital. 2. Tecnología. 3. Organizaciones. 4. Digitalización. I. CODESPA.