Social media demographics

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      <subfield code="a">Social media demographics</subfield>
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      <subfield code="a">Social networks are here to stay, and they're constantly evolving. Globally, more than 2.8 billion people  or 37% of the world's population, per Hootsuite  use social media, but the way those users interact with each other, and the platforms they adopt, vary widely. In the US market, gender, income, and education level have little impact on whether an individual has adopted social networking as an activity. Age does remain a factor  younger internet users tend to be more likely to engage in social networking overall, and adopt specific social platforms. </subfield>
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