Winning the hearts and minds of customers : the new battleground
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cab a2200000 4500 | ||
| 001 | MAP20180008726 | ||
| 003 | MAP | ||
| 005 | 20230321114942.0 | ||
| 008 | 180321e20180201esp|||p |0|||b|spa d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | $0MAPA20120021211$aAbbas, Ridwan | ||
| 245 | 1 | 0 | $aWinning the hearts and minds of customers $b: the new battleground$cRidwan Abbas |
| 520 | $aSavvy business leaders recognise that customer experience (CX) is the new battleground in the pursuit of gaining competitive advantage - no matter whlch industry you are in. For the insurance sector, which has traditionally had a less than stellar reputation, the task of transforming the customer experience is a pertinent one. | ||
| 650 | 4 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 4 | $0MAPA20080624019$aComportamiento del consumidor | |
| 650 | 4 | $0MAPA20090013650$aOpinión del cliente | |
| 650 | 4 | $0MAPA20080594312$aVentaja competitiva | |
| 650 | 4 | $0MAPA20080617400$aInvestigación de mercados | |
| 650 | 4 | $0MAPA20080578848$aAnálisis de datos | |
| 650 | 4 | $0MAPA20170006503$aTransformación digital | |
| 650 | 4 | $0MAPA20080614126$aFidelización de clientes | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 773 | 0 | $wMAP20090003767$tAsia insurance review$dSingapore : Ins Communications Pte Ltd., 2009-$x0218-2696$g01/02/2018 Número 2 - febrero 2018 , p. 40-42 |