How OEMs can seize the high-tech future in agriculture and construction

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      <subfield code="a">Our research showed that OEMs in North America should focus on five core areas to take advantage of the changing landscape. The survey showed that contractor and farming  end customers are enthusiastic about the abilityto use technology to improve equipment maintenance, project-management tasks, and aftermarket purchases. They told us they are already altering their behavior and welcome the coming changes that digitization will bring. They have high levels of trust in OEMs to help them navigate this new era</subfield>
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