Centro de Documentacion de Fundación MAPFRE - Three ways the GDPR will affect your access to CRM customer data

MAP20180013287

Three ways the GDPR will affect your access to CRM customer data / Ilona Hansen, Jenny Sussin, Bart Willemsen . — Stamford, CT : Gartner, 2018

Sumario: The volume of customer data in CRM systems has surged, thanks to the ever-increasing number of interaction endpoints. Application leaders now must prepare for the access limitations the GDPR will impose with proactive measures to process and safeguard customer data across disparate systems.

1. CRM . 2. Protección de datos . 3. Reglamento General de Protección de Datos . 4. Legislación comunitaria . 5. Protección de datos personales . 6. Privacidad . 7. Protección al cliente . I. Sussin, Jenny . II. Willemsen, Bart . III. Gartner . IV. Título.