Centro de Documentacion de Fundación MAPFRE

MAP20180015489

Plotting the platform payoff : chief executive officer / IBM Institute for Business Value. — 19th Edition. — Armonk : IBM Institute for Business Value, 2018

Sumario: This report is based on input from 2,148 Chief Executive Officers (CEOs), who were interviewed as part of the 19th IBM Global C-suite Study. In 346 face-to-face meetings and 1,802 live phone interviews, we collected both quantitative and qualitative responses. The analytical basis for this CEO report uses 2,020 valid responses from the total data sample collected

1. Chief Executive Officer . 2. Transformación digital . 3. Digitalización . 4. Nuevas tecnologías . 5. Modelos de negocio . 6. Directivos de empresas . I. IBM Institute for Business Value . II. Título.