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Forms of market strategies in the European insurance sector

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      <subfield code="a">Forms of market strategies in the European insurance sector</subfield>
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      <subfield code="a">Getafe [Madrid]</subfield>
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      <subfield code="a">This paper investigates the influence of domestic environments on the meaning and use of market orientation in insurance firms in Spain and Belgium. The results provided empirical support to, and extensions of the conceptualization of market orientation given in the literature.</subfield>
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      <subfield code="a">Orientación al mercado</subfield>
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