'True gen' : generation Z and its implications for companies

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<title>'True gen'</title>
<subTitle>: generation Z and its implications for companies</subTitle>
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<namePart>Francis, Tracy</namePart>
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<namePart>Hoefel, Fernanda</namePart>
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<publisher>McKinsey & Company</publisher>
<dateIssued>2018</dateIssued>
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<abstract displayLabel="Summary">Our study based on the survey reveals four core Gen Z behaviors, all anchored in one element: this generation's search for truth. Gen Zers value individual expression and avoid labels. They mobilize themselves for a variety of causes. They believe profoundly in the efficacy of dialogue to solve conflicts and improve the world. Finally, they make decisions and relate to institutions in a highly analytical and pragmatic way. That is why, for companiesus, Gen Z is "True Gen"</abstract>
<note type="statement of responsibility">Tracy Francis, Fernanda Hoefel</note>
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