Centro de Documentacion de Fundación MAPFRE

MAP20190002318

Insuring the intangible / Marine Charbonnier. — Belfast [etc.] : AXA, 2019

Sumario: Whether it's proprietary algorithms, massive data sets or intricate global supply chains, intangible assets are critically important sources of competitive advantage and profitability for many firms.
In fact, according to one study, intangible assets including a company's brand, intellectual property (IP) and data accounted for more than 85 percent of the S&P 500's overall value in 2015

1. Intangible assets . 2. Gerencia de riesgos . 3. Enterprise Risk Management . 4. Compañías cautivas . 5. Análisis de datos . 6. Reino Unido . 7. Irlanda . I. AXA Group . II. Título.