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The Social business imperative : adapting your business model to the always-connected customer

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LDR  00000cam a22000004b 4500
001  MAP20190010078
003  MAP
005  20220912125944.0
008  190405s2016 gbr|||| ||| ||eng d
020  ‎$a‎978-0-13-426343-4
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.12
1001 ‎$0‎MAPA20190004077‎$a‎Shih, Clara
24514‎$a‎The Social business imperative‎$b‎: adapting your business model to the always-connected customer‎$c‎Clara Shih
260  ‎$a‎London‎$b‎Pearson Education‎$c‎2016
300  ‎$a‎228 p.‎$c‎23 cm
500  ‎$a‎Fondo donado por D. Antonio Huertas
520  ‎$a‎Social business imperative is the execution-oriented sequel to The Facebook Era's vision. The pages that follow describe how social media has come of age for business (what I refer to as social business) in an increasingly mobile world, how organizations can take a strategic, proactive approach to operationalize social business in every major function and department, and how these currently siloed initiatives can be together cohesively to deliver efficient, consistent customer experiences and unlock transformational new business models
650 4‎$0‎MAPA20110024864‎$a‎Modelos de negocio
650 4‎$0‎MAPA20080607531‎$a‎Orientación al cliente
650 4‎$0‎MAPA20140009749‎$a‎Conectividad
650 4‎$0‎MAPA20120023444‎$a‎Social media
650 4‎$0‎MAPA20080576578‎$a‎Marketing social
650 4‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A