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Making innovation work : how to manage it, measure it, and profit from it : update edition

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LDR  00000cam a22000004b 4500
001  MAP20190011198
003  MAP
005  20220912144033.0
008  190415s2013 usa|||| ||| ||eng d
020  ‎$a‎978-0-13-309258-5
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.111
1001 ‎$0‎MAPA20140024797‎$a‎Davila, Tony
24510‎$a‎Making innovation work‎$b‎: how to manage it, measure it, and profit from it : update edition‎$c‎Tony Davila, Marc J. Epstein, Robert D. Shelton
260  ‎$a‎New Jersey‎$b‎Pearson Education‎$c‎2013
300  ‎$a‎348 p.‎$c‎24 cm
500  ‎$a‎Fondo donado por D. Antonio Huertas
520  ‎$a‎Much that is held as common wisdom regarding how successful innovation is managed is wrong. It seems that somewhere along the line, the correct set of rules of innovation have been misplaced, distored, or simply misinterpreted. This is not to say that organizations are not innovative - obviously many are. But how and why these companies are innovative is very different than many managers think. This book challenges the prevalent misconceptions about innovation, and lays out the tools and processes necessary for an organization to harness and execute innovation
650 4‎$0‎MAPA20080554866‎$a‎Innovación
650 4‎$0‎MAPA20080606787‎$a‎Innovación empresarial
650 4‎$0‎MAPA20080591229‎$a‎Gestión de empresas
650 4‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 4‎$0‎MAPA20080595753‎$a‎Cultura organizativa
650 4‎$0‎MAPA20090036840‎$a‎Éxito empresarial
7001 ‎$0‎MAPA20140024803‎$a‎Epstein, Marc J.
7001 ‎$0‎MAPA20190004787‎$a‎Shelton, Robert D.
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A