When personalization turns intrusive
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cab a2200000 4500 | ||
| 001 | MAP20190021425 | ||
| 003 | MAP | ||
| 005 | 20190715150849.0 | ||
| 008 | 190710e20190708usa|||p |0|||b|eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20190009317$aKaranai Margan, Srivathsan | |
| 245 | 0 | 0 | $aWhen personalization turns intrusive$cSrivathsan Karanai Margan |
| 300 | $a6 p. | ||
| 520 | $aPersonalization, which is now a part of the corporate zeitgeist, is the culmination of several decades of customer-focused and -centric initiatives. Personalization and its associated term, customization, are not new, but rather old concepts that only a privileged class of customershigh-net-worth individualscould access. It turns out that notwithstanding net worth or any other categorization of their social standing, every customer has a deep desire of not being seen as a faceless, anonymous footfall count, but as someone special and treated accordingly. | ||
| 650 | 4 | $0MAPA20140026937$aSeguimiento del cliente | |
| 650 | 4 | $0MAPA20110021368$aPersonalización de productos | |
| 650 | 4 | $0MAPA20150010735$aInternet de las cosas | |
| 650 | 4 | $0MAPA20140009749$aConectividad | |
| 650 | 4 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 4 | $0MAPA20080604394$aValoración de riesgos | |
| 650 | 4 | $0MAPA20080554897$aIntrusismo | |
| 773 | 0 | $wMAP20190020794$tContingencies : American Academy of Actuaries$dWashington : American Academy of Actuaries, 2019-2024$g08/07/2019 Año 2019 - July-August , p. 10-17 |