White labelling : expertise and speed to market

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      <subfield code="a">Developing a new insurance product requires both a serious investment and deep product expertise. For many insurers this high barrier to entry deters them from expanding their product portfolio. However, reinsurance backed white labelled' products, which have been popular in the US for many years, are generating interest from insurers across Europe, in particular for products such as cyber insurance aimed at SMEs. César Silvestre, Specialty Treaty Underwriter at Beazley explains how white labelling' products 
work and the benefits they offer.</subfield>
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