Predictive analytics speeds innovation for life insurers : life predictive analytics survey report (Americas)

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      <subfield code="a">The use of predictive analytics -the application of data and analysis techniques to gain more accurate insights to run businesses and enhance customer experiences - has grown in selected pockets of the America' life industry in recent years. But our latest survey shows that growing competitive pressures and changing customer expectations, in particular, are raising the stakes and building momentum for future investment. Life insurers in the Americas are not exactly staring over a precipice, but many -led by large individual life carriers that have set the pace to date - certainly see themselves as at or near the top of a predictive analytics hill with market gravity exerting greater force.</subfield>
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