Best global brands 2019

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<title>Best global brands 2019</title>
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<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20090004467">
<namePart>Interbrand</namePart>
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<dateIssued>2019</dateIssued>
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<abstract displayLabel="Summary">Thirty years ago, we asked ourselves about the nuanced relationship between brand and business performance; How much is a brand worth?' and How can we track and improve its performance over time?' Aiming to answer questions of this kind, we built the world's first accredited brand valuation methodology. </abstract>
<note>Iconic moves</note>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20100010303">
<topic>Brands</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080541644">
<topic>Marcas</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20110024864">
<topic>Modelos de negocio</topic>
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<topic>Derecho de marcas</topic>
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<topic>Marketing</topic>
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