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Consumer insurance decisions : an empirical analysis of four real-world decisions

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a2200000 i 4500
001  MAP20070029105
003  MAP
005  20090430174817.0
008  971111s1996 usa 00010 eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎322
1001 ‎$0‎MAPA20080296759‎$a‎Austin, Laurel Cecelia
24510‎$a‎Consumer insurance decisions‎$b‎: an empirical analysis of four real-world decisions‎$c‎Laurel Cecelia Austin
260  ‎$a‎Ann Arbor, Michigan‎$b‎UMI‎$c‎1996
300  ‎$a‎198 p.‎$c‎23 cm
502  ‎$a‎Tesis Carnegie Mellon Univ.
520  ‎$a‎This thesis presents an empirical study of four different, but related, real-world automobile insurance decisions by 74 Pennsylvania drivers. Expected utility (EU) theory and innovation diffusion theory, two theories proposed as describing insurance decisions, were tested. Cognitive psychology methods were used to gather and examine verbal data, in order to compare subjects' mental models of the decision problems to those theoretical models. These methods minimized imposing researchers' views of the decision problem on subjects, something often unavoidable with other methodologies. Decisions examined were whether to buy optional collision coverage, choice of deductible, what liability limits to carry, and whether to take full or limited tort
65011‎$0‎MAPA20080603779‎$a‎Seguro de automóviles
65011‎$0‎MAPA20080584580‎$a‎Demanda de seguros
65011‎$0‎MAPA20080590802‎$a‎Estudios de mercado
65011‎$0‎MAPA20080597665‎$a‎Métodos estadísticos
7102 ‎$0‎MAPA20080431945‎$a‎UMI