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Nation brands 2019 : the annual report on the most valuable and strongest nation brands

Recurso electrónico / Electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20200010494
003  MAP
005  20200513154725.0
008  200331e20200331gbr|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112
24510‎$a‎Nation brands 2019‎$b‎: the annual report on the most valuable and strongest nation brands
260  ‎$a‎[London]‎$b‎Brand Finance‎$c‎2020
300  ‎$a‎17 p.
520  ‎$a‎Foreword -- Executive Summary -- Brand Finance Nation Brands (USD bn) -- Brand Valuation Methodology -- Brand Finance Network's Insights -- Geographic Branding -- How to Build an Effective Location Brand Identity
650 4‎$0‎MAPA20080545185‎$a‎Ranking
650 4‎$0‎MAPA20080541644‎$a‎Marcas
650 4‎$0‎MAPA20080572389‎$a‎Imagen de marca
650 4‎$0‎MAPA20080556914‎$a‎Valoración
650 4‎$0‎MAPA20080602406‎$a‎Marketing estratégico
7102 ‎$0‎MAPA20170006176‎$a‎Brand Finance