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Accentuate the positive
Recurso electrónico / Electronic resource
MAP20200023425
Gauldie, Robin ‌
Accentuate the positive / Robin Gauldie
Sumario: How can travel insurers change the public perception often encouraged by consumer media that they will use any excuse to deny a claim? Robin Gauldie finds that some insurers are reaching for imaginative initiatives to win hearts and minds
En: International Travel & Health Insurance Journal. - Bristol, UK : Voyageur Publishing & Events Ltd., 2020- = ISSN 2055-1215. - 03/02/2020 Número 229 - febrero 2020 , p. 34-37
1. Empresas de seguros ‌. 2. Seguro de asistencia en viaje ‌. 3. Estrategia corporativa ‌. 4. Planes estrátegicos ‌. 5. Mercado de seguros ‌. 6. Reclamaciones ‌. I. Título.