Consumer decision making in healthcare : the role of information transparency

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      <subfield code="a">As consumers experience more information transparency across various industries, many expect more accessible, user-friendly data around healthcare. The result has left some entities struggling to keep up with rising expectations, while others have adjusted by lowering prices, improving quality of services, and focusing on patient experiences. Still, despite these consumer preferences and push, in our 2019 Consumer Health Insights Survey, only a fraction of respondents said they have been able to retrieve the information they sought when making healthcare decisions, contributing to low satisfaction. Our analysis shows that when respondents can access relevant information when making a healthcare decision, they will choose an option that best meets their needs. </subfield>
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