When nothing is normal : managing in extreme uncertainty

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<title>When nothing is normal</title>
<subTitle>: managing in extreme uncertainty</subTitle>
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<namePart>Finn, Patrick </namePart>
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<namePart>Mysore, Mihir </namePart>
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<namePart>Usher, Ophelia </namePart>
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<publisher>McKinsey & Company</publisher>
<dateIssued>2020</dateIssued>
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<abstract displayLabel="Summary">In normal times organizations face numerous uncertainties of varying consequence. Managers deal with challenges by relying on established structures and processes. These are designed to reduce uncertainty and support calculated bets to manage the residual risks. In a serious crisis, however, uncertainty can reach extreme levels, and the normal way of working becomes overstrained.  At such times traditional management operating models rarely prove adequate, and organizations with inadequate processes can quickly find themselves facing existential threats.</abstract>
<note type="statement of responsibility">Patrick Finn, Mihir Mysore, Ophelia Usher</note>
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