Future of insurance : unleashing growth through new business building

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      <subfield code="a">Evolving customer trends and rising competition from an array of digital players are pushing insurers to digitize quickly. Customers are increasingly turning to digital channels to fulfill a variety of needs, a trend that has only accelerated amid the COVID-19 pandemic.¹ And the direct insurers in the marketinsurtechs, digital insurance attackers, and even large tech platformshave several advantages over more traditional insurers, such as their ability to scale quickly, launch products fast, and employ top tech talent.</subfield>
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