Omnichannel in B2B sales : The new normal in a year that has been anything but

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      <subfield code="a">B2B buyers aren't just moving to omnichannel. They've arrived. Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all. McKinsey's research on B2B decision makers confirms that omnichannel is not simply a trend, nor a pandemic workaroundrather, it is a critically important fixture for B2B sales globally. </subfield>
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