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The Fast track to digital : marketing maturity

Recurso electrónico / Electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20210026638
003  MAP
005  20210913143205.0
008  210913s2021 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112.1
24514‎$a‎The Fast track to digital‎$b‎: marketing maturity‎$c‎Kristi Rogers... [et.al]
260  ‎$a‎Boston‎$b‎The Boston Consulting Group (BCG)‎$c‎2021
300  ‎$a‎24 p.
520  ‎$a‎For CMOs and their digital marketing organizations, the changes of the past 18 months have come fast, and their full impact has yet to be felt. Two big shifts stand out. The pandemic compressed several years of digital market evolution into a few months as consumers raced online to do everything from purchasing daily necessities to seeking medical treatment. At the same time, the data stream provided by third-party cookies-one of the critical supports of precision digital marketing-began to dwindle as the industry and regulators reacted to growing concerns about privacy. Meanwhile, consumers' expectations for more customized, even personalized, outreach and interaction continued to grow.
650 4‎$0‎MAPA20080546991‎$a‎Empresas
650 4‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 4‎$0‎MAPA20120023437‎$a‎Marketing digital
650 4‎$0‎MAPA20200005599‎$a‎COVID-19
7001 ‎$0‎MAPA20210031359‎$a‎Rogers, Kristi
7102 ‎$0‎MAPA20100029008‎$a‎The Boston Consulting Group