Embedded health : the next growth frontier for insurance

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      <subfield code="a">Embedded health</subfield>
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      <subfield code="a">Digital health is one of the fastest-growing industries on the planet, thanks to rising global living standards, the ubiquity of smartphones, the  rise of affluent digital nomads, the limitations of offline medical services, and the impact of the pandemic. Today's world wants faster, frictionless access to an ever-expanding range of health services. It is unclear precisely how Embedded Health will evolve. Nevertheless, it represents an opportunity for insurance firms to become the go-to health product, service, and package providers for hundreds of millions  of consumers and corporate clients around the world</subfield>
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