Centro de Documentacion de Fundación MAPFRE - Framework for open insurance strategy : insights from a European study

MAP20220020749

Framework for open insurance strategy : insights from a European study / Willem Standaert, Steve Muylle

Sumario: While some consider open insurance to be a buzzword with more hype than substance, the underlying trend of open finance stimulates insurers to use digital technology to exchange data with third parties to realise process efficiencies and develop new products and channels. Based on a literature review and 30 interviews with industry experts in Europe, we define open insurance, identify its key drivers, and discuss the dimensions and performance impact of open insurance strategy. The combined insights can help executives develop a better understanding of open insurance and formulate an open insurance strategy that provides performance benefits to them, customers, and third parties.

En: Geneva papers on risk and insurance : issues and practice. - Geneva : The Geneva Association, 1976- = ISSN 1018-5895. - 06/06/2022 Volumen 47 Número 3 - junio 2022 , p. 643-668

1. Mercado de seguros . 2. Estrategia empresarial . 3. Entrevistas . I. Muylle, Steve . II. Título.