Why digital trust truly matters : consumer faith in cybersecurity, data privacy, and responsible AI hinges on what companies do todayand establishing this digital trust just might lead to business...
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| Tag | 1 | 2 | Valor |
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| 001 | MAP20220023672 | ||
| 003 | MAP | ||
| 005 | 20220915114358.0 | ||
| 008 | 220214s2022 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.133 | ||
| 245 | 1 | 0 | $aWhy digital trust truly matters$b: consumer faith in cybersecurity, data privacy, and responsible AI hinges on what companies do todayand establishing this digital trust just might lead to business growth |
| 260 | $aNew York$bMcKinsey & Company$c2022 | ||
| 300 | $a18 p | ||
| 490 | 0 | $aMcKinsey digital$vSeptember 2022 | |
| 520 | $aA majority of consumers believe that the companies they do business with provide the foundational elements of digital trust, which we define as confidence in an organization to protect consumer data, enact effective cybersecurity, offer trustworthy AI-powered products and services, and provide transparency around AI and data usage. However, most companies aren't putting themselves in a position to live up to consumers' expectations | ||
| 650 | 4 | $0MAPA20080568641$aDigitalización | |
| 650 | 4 | $0MAPA20080626075$aProtección de datos personales | |
| 650 | 4 | $0MAPA20170014157$aTecnología en la nube | |
| 650 | 4 | $0MAPA20080586546$aNuevas tecnologías | |
| 650 | 4 | $0MAPA20080611200$aInteligencia artificial | |
| 650 | 4 | $0MAPA20140022700$aCiberseguridad | |
| 650 | 4 | $0MAPA20080550226$aConfianza | |
| 650 | 4 | $0MAPA20080624019$aComportamiento del consumidor | |
| 650 | 4 | $0MAPA20150006509$aExperiencia del cliente | |
| 650 | 4 | $0MAPA20080550592$aEncuestas | |
| 710 | 2 | $0MAPA20080442569$aMcKinsey & Company |