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MAP20230004289The Insurance value chain fragmentation : thought leadership. — Tokio : NTT Data, 202217 p.Introduction -- Insurers on the digitalization road -- The power of data in the insurance value chain -- The rise of superior business models -- A circular and dynamic insurance value chain -- Insurance liquid ecosystems towards the era of connected companies -- A modern and open insurance industry -- At a glance: what to keep in mind for collaborations in the insurance value chain? -- Conclusion. — Sumario: The impact of digital transformation on the fragmentation of the Insurance value chain, moving from a linear to a circular and dynamic process where products and services are embedded to respond better to the customer demands1. Empresas de seguros. 2. Transformación digital. 3. Modelos de negocio. 4. Experiencia del cliente. 5. Cadena del valor. 6. Digitalización. 7. Nuevas tecnologías. 8. Perspectivas del seguro. I. NTT Data. II. Título.