Centro de Documentacion de Fundación MAPFRE - The Future of digital bancassurance sales : identifying trending digital sales models in bancassurance

MAP20230012239

The Future of digital bancassurance sales : identifying trending digital sales models in bancassurance / José González... [et al.]. — Paris [etc.] : Arthur D. Little Services, 2023

Sumario: Banks are evolving by leaps and bounds, using digital channels to facilitate interactions and meet the demands of their customer base. In this context, the bancassurance model which has been an example of success in past decades must adapt to changing customer requirements and seek ways to continue growing. In this Viewpoint, The authors explore some options bancassurance businesses can initiate to help them thrive and capture the digital sales opportunity

1. Bancaseguros . 2. Medios digitales . 3. Orientación al cliente . 4. Estrategia empresarial . 5. Canales de distribución . 6. Omnicanalidad . 7. Ventas de seguros . 8. Marketing digital . 9. Digitalización . 10. Secreto bancario . 11. Inteligencia artificial . I. González, José . II. Arthur D. Little . III. Título.