Advertising management

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<rdf:Description>
<dc:creator>Batra, Rajeev</dc:creator>
<dc:creator>Myers, John G.</dc:creator>
<dc:creator>Aaker, David A.</dc:creator>
<dc:date>1996</dc:date>
<dc:description xml:lang="es">Sumario: Objective setting and market positioning -- Message strategy -- Message tactics -- Media strategy: setting media budgets -- The broader environment</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/18393.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Prentice Hall International</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Publicidad</dc:subject>
<dc:subject xml:lang="es">Marketing de comunicaciones</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Advertising management</dc:title>
<dc:format xml:lang="es">754 p. ; 23 cm</dc:format>
</rdf:Description>
</rdf:RDF>