Interbrand best global brands 2023 : how iconic brands lead across arenas

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<rdf:Description>
<dc:creator>Interbrand</dc:creator>
<dc:date>2023</dc:date>
<dc:description xml:lang="es">Interbrand's Best Global Brands 2023 Report, the 24th ranking, a comprehensive valuation and exploration of what it takes to become one of the world's most valuable brands to provide a nuanced understanding of the opportunities and challenges shaping the global brand landscape at what appears to be a critical juncture. This year's report sheds light on a notable deceleration in brand growth </dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/184471.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Interbrand</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marcas</dc:subject>
<dc:subject xml:lang="es">Multinacionales</dc:subject>
<dc:subject xml:lang="es">Creación de valor en la empresa</dc:subject>
<dc:subject xml:lang="es">Imagen de marca</dc:subject>
<dc:subject xml:lang="es">Liderazgo</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Innovación</dc:subject>
<dc:subject xml:lang="es">Ranking</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Interbrand best global brands 2023 : how iconic brands lead across arenas</dc:title>
<dc:format xml:lang="es">45 p.</dc:format>
<dc:coverage xml:lang="es">Ámbito geográfico: Internacional</dc:coverage>
</rdf:Description>
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