Insurance 100 2024 : the annual report on the most valuable and strongest insurance brands

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20240005078</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20240322111150.0</controlfield>
    <controlfield tag="008">230411s2024    gbr||||       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">217</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">Insurance 100 2024</subfield>
      <subfield code="b">: the annual report on the most valuable and strongest insurance brands</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">London</subfield>
      <subfield code="b">Brand Finance</subfield>
      <subfield code="c">2024</subfield>
    </datafield>
    <datafield tag="300" ind1=" " ind2=" ">
      <subfield code="a">39 p.</subfield>
    </datafield>
    <datafield tag="505" ind1="0" ind2=" ">
      <subfield code="a">About Brand Finance -- Foreword -- Ranking Analysis: Brand Value Ranking -- Methodology -- Our Services</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">World's top 5 most valuable insurance brands retain their ranks through innovation and adaptability strategies</subfield>
    </datafield>
    <datafield tag="522" ind1=" " ind2=" ">
      <subfield code="a">Internacional</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080591281</subfield>
      <subfield code="a">Grupos aseguradores</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080541644</subfield>
      <subfield code="a">Marcas</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080602390</subfield>
      <subfield code="a">Marketing de la marca</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080572389</subfield>
      <subfield code="a">Imagen de marca</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080545185</subfield>
      <subfield code="a">Ranking</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080609184</subfield>
      <subfield code="a">Valoración de empresas</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20170006176</subfield>
      <subfield code="a">Brand Finance</subfield>
    </datafield>
    <datafield tag="787" ind1="0" ind2=" ">
      <subfield code="w">MAP20230006535</subfield>
      <subfield code="t">Insurance 100 2023 : the annual report on the most valuable and strongest insurance brands</subfield>
    </datafield>
    <datafield tag="787" ind1="0" ind2=" ">
      <subfield code="w">MAP20240005092</subfield>
      <subfield code="t">El Valor de marca de Mapfre aumenta un 6,5% hasta los 3.750 millones de euros</subfield>
    </datafield>
    <datafield tag="856" ind1=" " ind2=" ">
      <subfield code="u">https://brandirectory.com/rankings/insurance/</subfield>
    </datafield>
  </record>
</collection>