Centro de Documentación de Fundación MAPFRE - Gen AI in customer care : Early successes and challenges

Publicación: New York : McKinsey & Company, 2024Descripción física: 7 p.Notas: Sumario: The contact center emerged as an early use case for generative AI with varied success. Organizations can learn from early adopters and think about their adoption strategies across three horizons.Materia / lugar / evento: Inteligencia artificial Atención al cliente Estrategia empresarial Empresas Eficiencia operacional Otros autores: McKinsey & Company
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