Centro de Documentacion de Fundación MAPFRE - Transforming the digital sales journey in insurance

MAP20240011017

Transforming the digital sales journey in insurance / Angelo Candreia [et al.]. — Massachusetts : Boston Consulting Group, 2024

7 p.

Sumario: A BCG benchmarking study reveals that all insurers can excel in online channels, regardless of local regulations, data availability, and other market dynamics. — Ámbito geográfico: Internacional

1. Mercado de seguros . 2. Seguro de vida . 3. Ventas de seguros . 4. Tecnología . 5. Canales de distribución . 6. Marketing digital . I. Candreia, Angelo . II. Boston Consulting Group . III. Título.