Bridge the customer experience divide : ensure life insurance relevancy through relentless customer centricity

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      <subfield code="a">The World Life Insurance Report 2025 reflects the views of 6,186 life insurance customers in 18 countries, as well as findings from interviews with 213 executives from leading life insurance companies in 16 markets; both research initiatives gathered input from all regions of the world: the Americas, Europe and Asia-Pacific. Our report's analysis of the life insurance industry suggests that only a small group of life insurers worldwide-five percent-deliver exceptional customer experience (CX) and achieve expert status</subfield>
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