Centro de Documentacion de Fundación MAPFRE - From affinity to omnichannel embedded insurance : a guider automotive OEMs

MAP20240017828

From affinity to omnichannel embedded insurance : a guider automotive OEMs. — Bruxelles : Qover, 2024

34 p.

Sumario: The report addresses the automobile manufacturers' strategy to offer integrated insurance and improve the customer experience. Find out what it takes to build a successful omnichannel program that not only enhances customer experience but also drives long-term loyalty and revenue. From affinity insurance to modern day embedded

1. Seguro embebido . 2. Experiencia del cliente . 3. Productos de seguros . 4. Fabricantes . 5. Sector automoción . 6. Multicanalidad . I. Qover . II. Título.