MAP20070034883Drury, SusanDiversification in European insurance and financial services / by Susan Drury. — London : Datamonitor PCL, cop. 1999IV, 173 p. ; 31 cmDiversification : a response to a changing market environment -- Diversification in products and services -- Diversification and innovation in distribution channels -- Companies and competitors -- Diversification in national markets -- Diversification : a final assessment and forecast1. Servicios financieros. 2. Mercados financieros. 3. Mercado de seguros. 4. Diversificación empresarial. 5. Perspectivas del seguro. 6. Europa. I. Título.
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