El Banco de Santander, motor del marketing entre los grandes bancos españoles

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<title>Banco de Santander, motor del marketing entre los grandes bancos españoles</title>
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<namePart>Bocigas, Olga</namePart>
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<dateIssued encoding="marc">2001</dateIssued>
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<publisher>Universidad Pontificia de Comillas</publisher>
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<abstract>Marco legal de la publicidad de los bancos privados -- Análisis de la inversión publicitaria -- Análisis de contenido de la publicidad del Banco de Santander -- Conclusiones</abstract>
<note type="statement of responsibility">Olga Bocigas</note>
<note>En port. : Banco Santander Central Hispano -- Bibliografía : p. 373-386</note>
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