| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070035958 |
| 003 | | | MAP |
| 005 | | | 20080417185248.0 |
| 008 | | | 020307s2001 gbr 000|0eng |
| 020 | | | $a0-273-64662-1 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.1 |
| 245 | 1 | 0 | $aPrinciples of marketing$cPhilip Kotler... [et al.] |
| 250 | | | $a3thd European ed. |
| 260 | | | $aHarlow (England) [etc.]$bPearson Education Limited$c2001 |
| 300 | | | $aXXXI, 856 p.$bil. col.$c28 cm |
| 520 | 8 | | $aMarketing and the marketing process -- The marketing setting -- Core strategy -- Product -- Price -- Promotion |
| 650 | 0 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | 1 | 1 | $0MAPA20080592448$aPlanes de marketing |
| 650 | 1 | 1 | $0MAPA20080611262$aInvestigación comercial |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080552251$aProductos |
| 700 | 1 | | $0MAPA20080104702$aKotler, Philip |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
