Principles of marketing

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<rdf:Description>
<dc:creator>Kotler, Philip</dc:creator>
<dc:date>2001</dc:date>
<dc:description xml:lang="es">Marketing and the marketing process -- The marketing setting -- Core strategy -- Product -- Price -- Promotion</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/23197.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Pearson Education Limited</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Planes de marketing</dc:subject>
<dc:subject xml:lang="es">Investigación comercial</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Productos</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Principles of marketing</dc:title>
<dc:format xml:lang="es">XXXI, 856 p. : il. col. ; 28 cm</dc:format>
</rdf:Description>
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